“Traffic” is meaningless and in many cases counter productive, unless it is the “Right Traffic”.David Underwood
Industrial / B2B Digital Marketing Services
The “right traffic” is defined by a visitor which is able to gain the information necessary to further the process towards the goal of your site. This may include a sales opportunity or service an existing customer.
Below are a few options you need to consider:
- Search Engine Marketing
- Organic Search – Natural Listings
- Paid Search – “Pay-Per-Click” Advertising
- Directory Listings
- Industry Specific Portals
- E-mail Campaigns
- Social Media
- Blog Posts
- Press Releases
In order to obtain the “Right Traffic” a strategy must be put in place to determine:
- who is the target audience
- how do they search
- where do they search
- what will entice them to click on your website
- what is the cost to get the visitor to your website
In depth research is conducted to determine the keywords or keyword phrases (KWP) which are most important to your business. We do extensive research on hundreds of phrases to determine the popularity, competitiveness and relevancy of each phrase. This enables us to make recommendations on which keyword phrases are the best fit for your business. Once the most suitable keywords are identified, we are able to start the process and a strategy is developed to obtain premium placement.
A competitive analysis is conducted to determine the reality of gaining premium placement in any initiative decided on. Each marketing option has unique parameters when competing for position, but may include web site architecture, content, incoming links or budget.