“65% of visitors give up before they find what they are looking for. 40% will not return after a negative visit.”Boston Consulting Group
Web Analytics monitors the behavior of visitors on your website. Knowing how visitors are reacting to each page of your site will have a direct effect on the success of your efforts. Having the ability to improve the user’s experience will keep your audience engaged and away from your competition. What you don’t know, may hurt you!
Multivariate and A/B Testing
A successful website allows the audience to search in the manner they prefer. The best way to know how your visitors want to search is to let your audience decide which layout, image, text or color they react to best.
To help increase the number of contacts your site receives, we use Multiple Variable and A/B testing to determine how visitors react to modifications on each page on your site. Based on their reactions, the preferred changes are then implemented.
To make sure you are maximizing your marketing efforts, a strategy must be in place to monitor how your audience reacts to your current site. How would they react differently if a subtle change were in place?
Contact us to find out what your audience thinks of your web site.